Articles tagged with: Theory of Planned Behavior

Factors determining collaborative consumption intentions in accommodation services

Agnė Gadeikienė, Aukse Kanopiene, Martynas Gaidelis, Asta Svarcaite
Innovative Marketing Volume 22 2026, Issue #2

Understanding the interplay of psychological and contextual factors in green consumer behavior

Mohamed Lamari
Innovative Marketing Volume 21 2025, Issue #4

The impact of cultural values on the electric vehicle purchase intention: Testing the moderating role of subjective norms

Phu Hoang Nguyen, Huong Thu Duong, Sinh Duc Hoang
Innovative Marketing Volume 21 2025, Issue #3

The impact of circular economy awareness on waste management by vendors in Hanoi, Vietnam

Thanh Huyen Nguyen Thi, Dang Kim Ngan, Chu Thuy Quynh, Nguyen Quy Duong, Nguyen Cam Nhung
Environmental Economics Volume 16 2025, Issue #2

Measuring factors affecting consumer attitudes toward metaverse adoption: Islamic banking services setting

Hasan Alhanatleh, Amineh Khaddam, Amro Alzghoul
Banks and Bank Systems Volume 19 2024, Issue #4

Factors influencing young consumers’ purchasing behavior toward Saudi coffee product: An application of the extended Theory of Planned Behavior model

Abdulalem Mohammed
Innovative Marketing Volume 20 2024, Issue #3

Unveiling investor behavior: An investigation into India’s pharmaceutical sector during COVID-19

Sonia Lobo, Sudhindra Bhat
Investment Management and Financial Innovations Volume 21 2024, Issue #3

Intention of Bangladeshi young girls toward green consumption: A study on private university students

Md. Shariful Haque, Abdullah Mohammad Ahshanul Mamun, A.M. Shahabuddin, Farzana Rahman, Samihah Binte Sharif
Innovative Marketing Volume 20 2024, Issue #1

How does risk aversion shape investors’ intentions? Evidence from the Indian corporate bond market

Geetha E., Rajeev Matha, Kishore L., Venisha Jenifer Dmello
Investment Management and Financial Innovations Volume 20 2023, Issue #4
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