Articles tagged with: Thailand

Unpacking the relationship between ethical leadership and innovative work behavior: A moderated mediation model

Peerasut Bunkaewsuk, Rachadatip Uppathampracha, Bangxin Peng, Muhammad Anwar
Banks and Bank Systems Volume 19 2024, Issue #2

Brand building and relationships between marketing communication perceptions and brand personality of the Bangsaen 42 Chonburi Marathon running event

Saralee Sonchan, Wirat Sonchan
Innovative Marketing Volume 19 2023, Issue #4

Factors affecting tour operator effectiveness in South Thailand

Nutsana Na Phayap, Wiwat Jankingthong, Siriluck Thongpoon, Chutima Wangbenmad
Innovative Marketing Volume 19 2023, Issue #2

How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context

Akawut Jansom, Thaksaorn Srisangkhajorn, Wutticha Limarunothai
Innovative Marketing Volume 18 2022, Issue #3

The mediating role of hope and cognitive crafting in the relationship between authentic leadership and innovative employee behavior

Rachadatip Uppathampracha, Muhammad Anwar
Banks and Bank Systems Volume 18 2023, Issue #1

What causes social media users to engage and mimic virtual influencers? The role of self-congruity

Lokweetpun Suprawan, Sasipa Pojanavatee
Innovative Marketing Volume 18 2022, Issue #4

Determinants of perceived e-learning usefulness in higher education: A case of Thailand

Long Kim, Pimlapas Pongsakornrungsilp, Siwarit Pongsakornrungsilp, Teerada Cattapan, Nuttaprachya Nantavisit
Innovative Marketing Volume 18 2022, Issue #4

How to build trust: Evidence from Thai customers in the latex glove industry

Long Kim, Pattarawadee Maijan, Teerasak Jindabot, Wanamina Bostan Ali
Innovative Marketing Volume 17 2021, Issue #4

Customer value and customer brand engagement: Their effects on brand loyalty in automobile business

Sid Terason, Shixin Zhao, Pirayut Pattanayanon
Innovative Marketing Volume 17 2021, Issue #2
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