Articles tagged with: Purchase Intention

Gen-Z Muslims’ purchase intention of halal food: Evidence from Indonesia

Nur Rizqi Febriandika, Vamel Wijaya, Lukmanul Hakim
Innovative Marketing Volume 19 2023, Issue #1

Predicting consumers’ apartment purchase intention in Vietnam using an extended theory of planned behavior

Han Pham Dinh, Hai Vo Thanh, Hai Phan Thanh
Innovative Marketing Volume 18 2022, Issue #4

Effects of brand attitude, perceived value, and social WOM on purchase intentions in luxury product marketing

Ifta Firdausa Nuzula, Lilik Wahyudi
Innovative Marketing Volume 18 2022, Issue #3

E-WOM and consumers’ purchase intention: An empirical study on Facebook

Shafig Al-Haddad, Abdel-Aziz Ahmad Sharabati, Lana Harb, Aarab Husni, Maisam Abdelfattah
Innovative Marketing Volume 18 2022, Issue #3

E-WOM effect through social media and shopping websites on purchase intention of smartphones in India

Asif Iqbal, Noor Alam Khan, Azam Malik, Mohammad Rishad Faridi
Innovative Marketing Volume 18 2022, Issue #2

Owner endorsement of brands and consumer buying intentions

N V Sriranga Prasad, Habeeb Ur Rahiman, Nishad Nawaz, Vijayakumar Gajenderan
Innovative Marketing Volume 18 2022, Issue #2

Determinants of purchase intention during COVID-19: A case study of skincare products in East Java

Sudaryanto Sudaryanto, Jerry Courvisanos, Ivana Rosediana Dewi, Rusdiyanto Rusdiyanto, Jiva Rendis Yuaris
Innovative Marketing Volume 18 2022, Issue #1

Brand placement in Web Series: Assessing consumer attitudes in India

Kavitha Venkatasubramany Iyer, Anupam Siddhartha
Innovative Marketing Volume 17 2021, Issue #2

How to convert Millennial consumers to brand evangelists through social media micro-influencers

Kanyawee Pornsrimate, Anon Khamwon
Innovative Marketing Volume 17 2021, Issue #2
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