Articles tagged with: PLS-SEM

Strategic positioning, relational marketing, and brand loyalty: The mediating role of brand image in Indonesia’s telecom sector

Muhammad Ismail, Mursalim Nohong, Fakhrul Indra Hermansyah, Meirani Harsasi, Muhammad Try Dharsana, Rianda Ridho Hafizh Thaha, Andi Tenri Harahap
Innovative Marketing Volume 21 2025, Issue #3

Financial inclusion as a strategy for income inequality reduction and economic growth: PLS-SEM analysis based on cross-country evidence

Ibrahim Eriqat, Nemer Badwan, Suhaib Al-Khazaleh, Zahra Mohamed El Shlmani
Investment Management and Financial Innovations Volume 22 2025, Issue #2

Impact of external stimuli and management control systems on radical innovation and startup performance

Arfah Piliang, Meutia, Elvin Bastian, Munawar Muchlish
Problems and Perspectives in Management Volume 23 2025, Issue #1

Brand extension strategies and customer loyalty: Empirical evidence from fast-moving consumer goods companies

Banji Rildwan Olaleye, Tsediso Joseph Sekhampu, Joseph Nembo Lekunze, Ntseliseng Khumalo
Innovative Marketing Volume 21 2025, Issue #1

Financial literacy in Saudi Arabian MSMES: Insights from Islamic banks’ customers

Ibrahim Abiodun Oladapo
Investment Management and Financial Innovations Volume 21 2024, Issue #4

Relationship between dynamic capability view and organizational resilience: Findings from a symmetric approach

Ali Shojaee, Laszlo Vasa
Problems and Perspectives in Management Volume 22 2024, Issue #4

Enforcement of consumer rights protection laws and intention to reuse digital financial services among Generation Z youth: Empirical evidence from Vietnamese commercial banks

Lanh Cao Dinh, Hai Phan Thanh
Banks and Bank Systems Volume 19 2024, Issue #4

Assessing the impacts of peer-to-peer recommender system on online shopping: PLS-SEM approach

Cuong Nguyen, Ninh Nguyen
Innovative Marketing Volume 20 2024, Issue #4

Examining the adoption of Apple Pay among generation Z in Vietnam

Nguyen Minh Sang
Banks and Bank Systems Volume 19 2024, Issue #1
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