Articles tagged with: Millennials

The impact of cultural values on the electric vehicle purchase intention: Testing the moderating role of subjective norms

Phu Hoang Nguyen, Huong Thu Duong, Sinh Duc Hoang
Innovative Marketing Volume 21 2025, Issue #3

The influence of performance expectancy, hedonic motivation, and effort expectancy on mobile augmented reality habits

Prabhavathy R, S. Senthilkumar, Paul Arun Kumar J, K. Subathra, Ajith L, Wang Yuyang, Rohan Thomas Jinu
Innovative Marketing Volume 21 2025, Issue #2

Online shopping styles of Millennials and Generation Z: Evidence from Indonesia

Arief Helmi, Yogi Suherman, Wa Ode Zusnita
Innovative Marketing Volume 21 2025, Issue #2

Bank identification and perceived bank brand personality: A gender comparison

Marko van Deventer
Innovative Marketing Volume 20 2024, Issue #2

Sustainable consumption in Indonesia: Health awareness, lifestyle, and trust among Gen Z and Millennials

Thalia Agustina, Evi Susanti, Junaid Ali Saeed Rana
Environmental Economics Volume 15 2024, Issue #1

A generational study on self-referential advertising: How it affects attitude toward brands

Kavitha Venkatasubramany Iyer, Mansuri Mallika
Innovative Marketing Volume 19 2023, Issue #4

Indirect determinants of online purchase decisions: A case study of different generations in Peru

Patricia Zirena-Bejarano, Elbia Myreyle Chávez Zirena, Bernardo De La Gala Velasquez
Innovative Marketing Volume 19 2023, Issue #1

Determining the impact of brand value on the credibility of influencers over the purchase decision of millennial consumers

Patricia Zirena-Bejarano, Elbia Myreyle Chávez Zirena, Bernardo De La Gala Velasquez
Innovative Marketing Volume 18 2022, Issue #2

Effect of transformational behavior on millennial job satisfaction

Marc Valldeneu, Xavier Ferràs, Elisenda Tarrats
Problems and Perspectives in Management Volume 19 2021, Issue #3
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