Articles tagged with: Generation Z

Enforcement of consumer rights protection laws and intention to reuse digital financial services among Generation Z youth: Empirical evidence from Vietnamese commercial banks

Lanh Cao Dinh, Hai Phan Thanh
Banks and Bank Systems Volume 19 2024, Issue #4

Impact of career development, job insecurity, and tech awareness on the quiet quitting of hospitality employees in Indonesia

Nurul Sukma Lestari, Veithzal Rivai Zainal, Syafrizal Chan, Lenny Christina Nawangsari
Problems and Perspectives in Management Volume 22 2024, Issue #3

Sustainable consumption in Indonesia: Health awareness, lifestyle, and trust among Gen Z and Millennials

Thalia Agustina, Evi Susanti, Junaid Ali Saeed Rana
Environmental Economics Volume 15 2024, Issue #1

Digital coupons and Gen Z: An application of technology acceptance model with coupon proneness as a moderator

Neha Pandey, Nimish Gupta, Sanjay Rastogi, Rashika Rajan Singh, Manish Mishra
Innovative Marketing Volume 20 2024, Issue #2

The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention

Thi Thuy An Ngo, Chi Thanh Bui, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran
Innovative Marketing Volume 19 2023, Issue #4

Short video marketing factors influencing the purchase intention of Generation Z in Vietnam

Thi Thuy An Ngo, Phu Quach, Thanh Vinh Nguyen, Anh Duy Nguyen, Thi Minh Nguyet Nguyen
Innovative Marketing Volume 19 2023, Issue #3

Modeling determinants of the Generation Z regional perception on the periphery: To stay or to leave

Lukaš Danko, Pavel Bednař, Kamila Voštova, Šarka Harušťakova
Problems and Perspectives in Management Volume 21 2023, Issue #2

Mapping the literature on Gen Z purchasing behavior: A bibliometric analysis using VOSviewer

Pingxiu Li, Siti Hasnah Hassan
Innovative Marketing Volume 19 2023, Issue #3

Gen-Z Muslims’ purchase intention of halal food: Evidence from Indonesia

Nur Rizqi Febriandika, Vamel Wijaya, Lukmanul Hakim
Innovative Marketing Volume 19 2023, Issue #1
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