Articles tagged with: Attitude

Social marketing efficacy in driving attitudinal changes of female students: Escapade of campus prostitution in Nigerian universities

Victor O. Okolo, Millicent Ifeyinwa Ohanagorom, Gbemisola Ogbolu, Ifeanyichukwu Oranusi, Charles Eze Obeta
Innovative Marketing Volume 20 2024, Issue #1

Leveraging influencer marketing for banks: An empirical study on young consumers in Vietnam

Nguyen Minh Sang
Innovative Marketing Volume 20 2024, Issue #1

Analysis of factors influencing intention to purchase halal Japanese food: The moderating role of religiosity

Afief El Ashfahany, Shafiyya Khansa Farrahvanaya, Muhamad Subhi Apriantoro, Suharjianto
Innovative Marketing Volume 20 2024, Issue #1

Individuals’ purchase intention of the Sukuk bond: A study on developing economy

K. M. Anwarul Islam, Serajul Islam, Sami Al-Kharusi, Abul Bashar Bhuiyan, Md. Shariful Haque
Innovative Marketing Volume 19 2023, Issue #3

The impact of celebrity politicians perceptions on political party preferences

Maya A. BouNassif, AlaaEldin Abass, Amal Al Kurdi
Innovative Marketing Volume 18 2022, Issue #4

Mediating role of perceived service quality between behavioral characteristics, security risk and internet banking usage

Salome O. Ighomereho, Ademola S. Sajuyigbe
Banks and Bank Systems Volume 17 2022, Issue #2

Motivations and barriers to embracing augmented reality: An exploratory study with Vietnamese retailers

Hai Ninh Nguyen
Innovative Marketing Volume 18 2022, Issue #3

Adoption of innovative mobile payment technologies in Indonesia: The role of attitude

Murpin Josua Sembiring, Wahyudi Wibowo, Grace Citra Dewi
Innovative Marketing Volume 18 2022, Issue #2

Insights on electric vehicle adoption: Does attitude play a mediating role?

Imran Ali, Mohammad Naushad
Innovative Marketing Volume 18 2022, Issue #1
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