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Lawrence Ring

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  • Converting Browser to Buyers: An approach to measure and increase conversion rates in retailing

    Kurt MatzlerORCID , Todd A. Mooradian , Lawrence Ring , Alexander Linder , Franz Bailom
    Innovative Marketing Volume 6, 2010         Issue #1
    Views: 940 Downloads: 754 TO CITE
Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

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Kurt Matzler ORCID
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Todd A. Mooradian
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Alexander Linder
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Franz Bailom
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