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  • Three-tiered sponsorship: a study of decision heuristics across multiple levels of sport sponsorship

    William J. Rowe , Mark E. Moore , James E. Zemanek , Jr
    Innovative Marketing Volume 9, 2013         Issue #2
    Views: 905 Downloads: 1048 TO CITE
Innovative Marketing
Business, Management and Accounting Decision Sciences

Innovative Marketing

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William J. Rowe
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