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Deepa Pillai
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The effect of individual level variables on the effectiveness of brand placements
Deepa Pillai , Siva K. Balasubramanian , Shabnam H. A. Zanjani
Innovative Marketing
Volume 10, 2014 Issue #4
Views: 815
Downloads: 589
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Business, Management and Accounting
Decision Sciences
Innovative Marketing
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Siva K. Balasubramanian
3 Articles
Shabnam H. A. Zanjani
1 Articles
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