Global marketing management scorecard: A tale of two multinational companies
-
Released OnTuesday, 30 August 2005
-
Article InfoVolume 3 2005, Issue #3
- 302 Views
-
78 Downloads
Close
Problems and Perspectives in Management
-
Home
-
Journals
-
Problems and Perspectives in Management
-
Issue #3
- Global marketing management scorecard: A tale of two multinational companies