Development of the tourism cluster

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Development of cluster structures is a priority for the knowledge and information economy development and an important prerequisite for effective strategic partnership of logistically and geographically related entities of the economic system. The practice of tourism business shows that it is in the conditions of the development of enterprises cluster systems that will be able to form unique competencies, optimally use the resource potential and strategic opportunities, and obtain synergistic and multiplicative economic benefits. Given the situation, tourism clusters development is considered one of the most promising formats of strategic partnership and predetermines the theoretical field of modern scientific research. The need for a constructive rethinking of the mechanisms of economic actors’ convergence based on cauterization; definition of preconditions, stages, and processes of formation and development of tourism clusters is an unsolved theoretical and applied problem.
The article is devoted to the procedures identification and interpreting the formation of tourism clusters; systematizing the conditions and factors influencing the clasterization in Ukraine. The work developed recommendations for the successful development of tourism clusters, in particular, the author’s vision of identifying structural and functional components of the tourism cluster; establishing interrelations and relationships between participants; definition of tourist attractiveness of the destination for the development of cluster initiatives; algorithmization of the participant’s entry to the cluster; developing scenarios for the development of tourism clusters in Ukraine. The results of determining the participants’ interaction intensity in the tourism cluster are presented, and the effectiveness of the cluster system development based on a set of economic, social and environmental criteria is evaluated.

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    • Figure 1. Methodology of economic entities’ cluster development
    • Figure 2. Example of resource mapping for tourism cluster development
    • Figure 3. Algorithm of positioning the enterprise in a tourism cluster
    • Figure 4. The matrix of the interaction intensity of the tourism cluster subjects with the “entrepreneurial opportunities – the attractiveness of the cluster parameters”
    • Table 1. Grouping scientific views of stages of cluster formation and development
    • Table 2. Indicators of the intensity of tourism enterprise interaction within the framework of participation in the tourism cluster “Gogol’s places”, Poltava region