Issue #1 (Volume 10 2014)
Articles
	7
- 
                
Probing the etic vs. emic nature of consumer ethnocentrism: cross-national evidence
Srinivas Durvasula , Steven Lysonski - 
                
The SME’s fight back: or David can win if he has big enough stones
Charles S. Mayer , M. Reza Bakshandeh - 
                
Chevrolet and Manchester United: a transformational sponsorship in a traditional industry
William J. Rowe , James E. Zemanek 

					
