Issue #4 (Volume 2 2006)
Articles
12
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A Review of Methods for Measuring Willingness-to-Pay
Christoph Breidert , Michael Hahsler , Thomas Reutterer -
Consumer Culture Theory and Lifestyle Segmentation
Aaron Ahuvia , Barbara Carroll , Yi Yang -
A Theoretical Investigation into the Potential Applications of Olfactory Cues to the Marketing of New Products
Eric Shiu , David Walker , Chi Jyun Cheng -
Customer-Driven Markets In Supply and Distribution Chains: A Nonprofit Services Marketing Perspective
Mammy M. Helou , Ian N. Caddy -
International Positioning of Leading Brands Through Internet: Globalize or Do Not Globalize?
Natalia Vila López , Inés Küster Boluda
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Internal Marketing: A Study of Employee Loyalty, Its Determinants and Consequences
Anne Martensen , Lars Grønholdt -
Licensed Team Merchandise Buying Behavior: A Study On Turkish Fans
Alper Özer , Metin Argan -
Technology-Supported Education: Old Questions for New Strategies
Michela Addis , Alessandro Arbore , Fabrizio Zerbini -
Myths and Misconceptions: What Marketing Students Need to Learn From a Course in Principles (Basic) of Marketing
Jonathan U. Elimimian , Maurice Elliard , Maurice O. Khayota -
Presentation Graphics, Marketing Communication & EFL: A Case Study at a Tertiary Educational Institution in Cyprus
Despo Ktoridou , Demetris Vrontis , Eleni Yiangou
