Issue #1 (Volume 1 2005)
Articles
	10
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A Proposed Qualitative Methodological Tool for the Encapsulation of Strategy and Culture Approaches in High-Tech Markets
Thomas Fotiadis , Constantinos Priporas , Chris Vassiliadis - 
                
Innovative Marketing Initiatives in a Franchised System
Alex Maritz , Gideon Nieman - 
                
Online Customer Integration in New Product Development
Thorsten Teichert , Iwan von Wartburg - 
                
Consumer Relationship Marketing on the Internet: An Overview and Clarification of Concepts
Fang Wang , Milena Head 
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An Empirical Investigation of the Product's Package as an Antecedent of Brand Personality
Gaëlle Pantin-Sohier , Alain Decrop , Joël Brée 

					
