Myroslava Kushnir

The article analyzes the outsourcing services market and its consumption volumes in the recent years, assesses the industry range of outsourcing by paying close attention to the construction services companies, and evaluates the general trend in the development of the construction industry market in Ukraine. The paper determines the growth in demand for outsourcing services by construction companies by singling out outsourcing as an instrument of management in the construction industry. It demonstrates the expediency of the use of outsourcing for construction industry companies and describes the main reasons that prevent the making of decision regarding the transfer to outsourcing. The main objectives and the procedure of transition of construction companies to outsourcing are formulated. Given the importance of certain types of construction works, six stages of transition to outsourcing by construction companies were identified.

Innovative processes in the agriculture of Ukraine have specific characteristics. Most enterprises require substantial investments to finance innovative development. The article highlights the factors that influence the development of innovative investment activity of agricultural companies and analyzes their innovative and investment potential. It systematizes a set of risks and threats inherent in innovative and investment activity of agricultural enterprises using SWOT-analysis, which helps determine its possibilities. It offers a matrix for selecting strategic alternatives of innovative development of agricultural enterprises, which makes it possible to link three vectors of the innovative and investment activity: the level of innovative activity of enterprises, the scope of their activities, the most appropriate strategies for further development.