Cuong Hung Nguyen

This article seeks to investigate how safety and security affect consumers’ tendency to use electronic wallets in Hanoi. The study was conducted based on data using Google Forms, with a total of 237 valid responses. For data analysis, this research employs quantitative techniques using SPSS 22 and AMOS 25 software. The results demonstrate that safety and security positively impact four factors in the following order: financial benefits (β = 0.853; p = 0.000), brand image (β = 0.830; p = 0.000), technology function (β = 0.708; p = 0.000), social influence (β = 0.589; p = 0.000). Particularly risk perception (β = –0.192; p = 0.013) is a factor that is inversely affected, whereby greater safety and security result in reduced perceived risk. The results also show that only social influence (β = 0.408; p = 0.000) and brand image (β = 0.172; p = 0.000) influence the willingness to adopt e-wallets. Therefore, the safety and security only indirectly influence the tendency to use e-wallets through two variables: social influence and brand image. The study provides recommendations for e-wallet service providers, identifies limitations, and suggests future research directions.

Type of the article: Research Article

Abstract
E-commerce has become one of Vietnam’s most dynamic and fastest-growing sectors, reshaping consumer purchasing behavior in the digital economy. This study investigates the key determinants of consumers’ trust and its mediating role in online purchase decisions in Vietnam. Primary data were collected through an online survey of 419 Vietnamese consumers who had made at least one purchase on major e-commerce platforms (e.g., Shopee, TikTok, Facebook) during the previous six months. This sampling frame ensured that all respondents had recent and relevant experience with online shopping in Vietnam’s e-commerce market. Data were collected between October 2024 and August 2025 using a structured questionnaire and analyzed with PLS-SEM in SmartPLS 4.1. The findings reveal that website quality (β = 0.235, p < 0.01), reference groups (β = 0.209, p < 0.01), perceived service quality (β = 0.184, p < 0.01), and information security (β = 0.171, p < 0.01) significantly enhance Vietnamese consumers’ trust in online shopping. Suppliers’ reputation (β = 0.106, p < 0.01) and suppliers’ size (β = 0.067, p < 0.01) indirectly strengthen consumers’ trust through website quality and perceived service quality, respectively. The study further confirms that trust serves as an essential mediating construct, meaningfully strengthening online purchase decisions among Vietnamese consumers (β = 0.608, p < 0.01). These findings underscore the central importance of trust in shaping consumer behavior in emerging e-commerce markets, indicating that enhancing website quality, improving service reliability, and strengthening data protection can contribute to more sustainable online purchasing behavior among Vietnamese consumers.

Acknowledgments
The authors received no financial support or external funding for conducting this research or preparing the manuscript. All analyses and interpretations were carried out independently by the authors.

Type of the article: Research Article

Abstract
This study examines the relationships among institutional support, investment capacity, regional planning and linkage, digital transformation, and logistics infrastructure development along the Vietnamese segment of the East–West Economic Corridor, together with the moderating role of international economic integration. Using purposive sampling, data were collected from November 2025 to March 2026 through online and in-person questionnaires administered to managers and professionals from government agencies, logistics service providers, and infrastructure actors in Quang Tri province, Hue city, Da Nang city, and other relevant locations. Respondents had direct professional involvement in the planning, financing, implementation, operation, management, or assessment of logistics infrastructure. After data screening, 298 valid responses were analyzed using partial least squares structural equation modeling. Institutional support (β = 0.287), digital transformation (β = 0.271), investment capacity (β = 0.242), and regional planning and linkage (β = 0.133) were positively and significantly associated with logistics infrastructure development, and the model explained 57.8% of its variance. International economic integration weakened the positive relationships between institutional support and logistics infrastructure development (β = –0.126) and between investment capacity and logistics infrastructure development (β = –0.110). In contrast, international economic integration strengthened the positive relationship between digital transformation and logistics infrastructure development (β = 0.106), while its moderating effect on the relationship between regional planning and linkage and logistics infrastructure development was not statistically significant (β = –0.051, p = 0.268). Therefore, international economic integration is not uniformly enabling, as its implications depend on institutional alignment, financing adaptability, and digital readiness.

Type of the article: Research Article

Abstract
This study examines the relationships among green innovation, digital transformation, and export performance in Vietnamese exporting firms, with particular attention to the moderating role of digital transformation. Data were collected through a structured survey conducted between April and December 2025. The final sample comprised 292 valid firm-level responses, with one respondent representing each exporting firm. Respondents were managers, executives, or functional staff directly involved in export operations, production, logistics, or strategic decision-making. Ordinary least squares regression with an interaction term was employed to test the proposed relationships. When digital transformation was at its sample mean, green innovation was positively and significantly associated with export performance (B = 0.169, p < 0.001). Correspondingly, when green innovation was at its sample mean, digital transformation was positively and significantly associated with export performance (B = 0.235, p < 0.001). The interaction between green innovation and digital transformation was positive and statistically significant (B = 0.587, p < 0.001), indicating that the association between green innovation and export performance became more positive as digital transformation increased. Conditional-slope analysis revealed a crossover interaction: the relationship was negative at a selected lower level of digital transformation, positive at its sample mean, and substantially stronger at a selected higher level. The model explained 44.6% of the variance in export performance. These findings highlight the complementarity of green and digital capabilities and suggest that digital transformation is an important enabling condition for translating green innovation into stronger export-related outcomes in an emerging economy.