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Tags: viral marketing
Articles tagged with: viral marketing
Analyzing the impact of viral marketing on brand equity dimensions in Egypt’s home appliances sector: A customer and legal perspective
Abdelrehim Awad, Ahmed Moustafa Aldabousi
Innovative Marketing
Volume 20 2024, Issue #4
Comparison of influence of selected viral advertising attributes on shopping behavior of Millennials – empirical study
Martin Mudrik, Martin Rigelsky, Beata Gavurova, Radovan Bačik, Richard Fedorko
Innovative Marketing
Volume 16 2020, Issue #3
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