Articles tagged with: value co-creation

Enhancing customer value co-creation through online brand interactivity: A comparative analysis of search-hedonic and experience-hedonic products

Rae Secioria, Adi Zakaria Afiff, Sri Rahayu Hijrah Hati, Muhammad Gunawan Alif
Innovative Marketing Volume 21 2025, Issue #1

Perceptual service robot attributes affecting customer value co-creation intention in luxury hotels industry

Qian Li, Songyu Jiang
Innovative Marketing Volume 21 2025, Issue #1

Role of artificial intelligence and BIG DATA capabilities on fintech services: Value co-creation theory

Amineh Khaddam, Hasan Alhanatleh
Innovative Marketing Volume 20 2024, Issue #4

Exploring value co-creation strategies to improve e-reputation in the hotel industry: insights from Fez, Morocco

Youssra Lazrak, Amina El Idrissi Tissafi, Rachid Boukharrazi
Innovative Marketing Volume 20 2024, Issue #4

Co-creation experience in Indonesian mobile commerce: A self-determination theory perspective

Muhammad Iqbal Firdaus, Cynthia A. Utama, Gita Gayatri, Whony Rofianto
Innovative Marketing Volume 19 2023, Issue #3

Effect of governance practices on value co-creation and organizational performance: Evidence from village-owned enterprises in Riau, Indonesia

Ria Nelly Sari, Dewi Junita, Rita Anugerah, Satria Tri Nanda, Raisya Zenita
Problems and Perspectives in Management Volume 20 2022, Issue #4

Impact of online community interaction on value co-creation: Evidence from China

Xuemei Luo, Zhongwu Li
Problems and Perspectives in Management Volume 20 2022, Issue #1