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Tags: usage intention
Articles tagged with: usage intention
Digital coupons and Gen Z: An application of technology acceptance model with coupon proneness as a moderator
Neha Pandey, Nimish Gupta, Sanjay Rastogi, Rashika Rajan Singh, Manish Mishra
Innovative Marketing
Volume 20 2024, Issue #2
Leveraging influencer marketing for banks: An empirical study on young consumers in Vietnam
Nguyen Minh Sang
Innovative Marketing
Volume 20 2024, Issue #1
Success model of online food delivery system: The role of brand image in customer responses
Ezgi Erkmen, Nida Turegun
Innovative Marketing
Volume 18 2022, Issue #2
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