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Tags: strategic alliance
Articles tagged with: strategic alliance
The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia
Robertus Basiya, Marlien Marlien, Kasmari Kasmari, Bambang Sutejo, Bambang Sudiyatno
Innovative Marketing
Volume 20 2024, Issue #2
Risk management practice, alliance management capability, and enterprise resilience: Findings from Indonesian state-owned enterprises
Purwatiningsih Lisdiono, Jamaliah Said, Haslinda Yusoff, Ancella A. Hermawan
Problems and Perspectives in Management
Volume 20 2022, Issue #1
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