Articles tagged with: retail

The importance of retail behavior quality to maintain consumers’ loyalty: findings from Indonesian micro retail businesses

Feti Fatimah, Imam Suroso, Bambang Irawan, Ika Barokah Suryaningsih
Innovative Marketing Volume 20 2024, Issue #3

Bank identification and perceived bank brand personality: A gender comparison

Marko van Deventer
Innovative Marketing Volume 20 2024, Issue #2

Business marketing activities in Ukraine during wartime

Maxim Korneyev, Ivan Berezhniuk, Volodymyr Dzhyndzhoian, Tatiana Kubakh, Kostiantyn Horb
Innovative Marketing Volume 18 2022, Issue #3

Impact of culture, brand image and price on buying decisions: Evidence from East Java, Indonesia

Sudaryanto Sudaryanto, Imam Suroso, Anifatul Hanim, Jaloni Pansiri, Taskiya Latifatil Umama
Innovative Marketing Volume 17 2021, Issue #1

The influence of store atmospherics on customers’ satisfaction at selected South African retail outlets

Richard Mfundi Ndengane, Roger B. Mason, Misheck Mutize
Innovative Marketing Volume 17 2021, Issue #1