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Tags: purchase decisions
Articles tagged with: purchase decisions
Navigating influence: Unraveling the impact of micro-influencer attributes on consumer choices in the Chinese social media
Jimin Hu, Shafie Sidek, Azmawani Abd Rahman, Raja Nerina Raja Yusof
Innovative Marketing
Volume 20 2024, Issue #2
The impact of social commerce on the purchase intentions of Millennials using Facebook
Krishna K. Govender, Ramnarain Yavisha
Innovative Marketing
Volume 19 2023, Issue #2
Interplay between subjective norm, emotions, and purchase intention towards foreign brands: Evidence from Vietnam
Gia Ninh Nguyen, Thi Thu Hong Ho
Innovative Marketing
Volume 18 2022, Issue #1
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