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Tags: purchase
Articles tagged with: purchase
Exploring factors affecting tourists’ purchase intention of Wuhan cuisine
Cao Yan, Chonlavit Sutunyarak
Innovative Marketing
Volume 20 2024, Issue #3
The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia
Robertus Basiya, Marlien Marlien, Kasmari Kasmari, Bambang Sutejo, Bambang Sudiyatno
Innovative Marketing
Volume 20 2024, Issue #2
Impact of laptop dealer firm’s service quality on customers’ loyalty in Jordan
Al-Harith M. Abu Hussien, Rashad Al Saed, Ahmad A. I. Shajrawi, Ahmad Albloush, Hussam Ali
Innovative Marketing
Volume 19 2023, Issue #1
Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors
Anna Triwijayati, Melany, Dian Wijayanti
Innovative Marketing
Volume 16 2020, Issue #4
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