Articles tagged with: price

Impact of brand name and pricing on Kazakhstan Gen Z consumer behavior

Rajasekhara Mouly Potluri, Zhanaidar Zulpaidar, Sultanamir Kurmangazin
Innovative Marketing Volume 20 2024, Issue #3

Study of service quality, price sensitivity, and passenger satisfaction in India’s airline sector

Vinoj Wilfred, M. V. Rama Prasad, J. P. Senthil Kumar
Innovative Marketing Volume 20 2024, Issue #3

Factors affecting brand preference in passenger car buying in Nepal

Bharat Rai, Ganesh Bhattarai
Innovative Marketing Volume 20 2024, Issue #1

The effect of strategic marketing on creating competitive advantages of the dairy industry in Kosovo

Fellanze Pula, Arberesha Qerimi, Fidan Qerimi
Innovative Marketing Volume 18 2022, Issue #4

Wine purchasing decisions in India from a consumer’s perspective: An analysis of influencing factors on the buying behavior

Anagha Ravikumar, Sushant Malik, Asmita Chitnis, Dipen Paul, Dharmesh K. Mishra
Innovative Marketing Volume 18 2022, Issue #2

Perceptions of the sugar-sweetened beverage tax amongst tertiary accounting students in South Africa: a comparative study

Thanesha Reddy Jankeeparsad, Raphael Jankeeparsad
Economics of Development Volume 20 2021, Issue #2

Grain pricing in Ukraine: A case study of malted barley

Mariia Dykha, Viktoriia Kuzinа, Kostyantyn Serdyukov
Innovative Marketing Volume 17 2021, Issue #4

Production and trade patterns in the world apple market

Natalia Vasylieva, Harvey James
Innovative Marketing Volume 17 2021, Issue #1