Articles tagged with: perceived risk

Exploring factors affecting tourists’ purchase intention of Wuhan cuisine

Cao Yan, Chonlavit Sutunyarak
Innovative Marketing Volume 20 2024, Issue #3

Impact of warning labels on sugary beverages on risk perception, attention, and purchase intentions

Herry Novrianda, Faisal Muttaqin, Aan Shar
Innovative Marketing Volume 20 2024, Issue #1

Toward the digital economy: Mobile payment affecting sustainable consumption behavior

Jing Yuan, Songyu Jiang, Bethzaida Mary Joy Dela Cruz
Innovative Marketing Volume 19 2023, Issue #1

Determinants of cryptocurrency investment decisions (Study of students in Bali)

Henny Rahyuda, Made Reina Candradewi
Investment Management and Financial Innovations Volume 20 2023, Issue #2

Examining the effect of halal perceived value and perceived risk on purchase intention: A mediating role of halal trust

Muchammad Agung Miftahuddin, Wiwiek Rabiatul Adawiyah, Refius Pradipta, Faizal Wihuda
Innovative Marketing Volume 18 2022, Issue #4

Predicting consumers’ apartment purchase intention in Vietnam using an extended theory of planned behavior

Han Pham Dinh, Hai Vo Thanh, Hai Phan Thanh
Innovative Marketing Volume 18 2022, Issue #4

An analysis of experienced life events on continuance intention to use online banking in Thailand

Paisal Rittigul, Teerasak Jindabot
Banks and Bank Systems Volume 17 2022, Issue #3

Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector

Singha Chaveesuk, Bilal Khalid, Wornchanok Chaiyasoonthorn
Innovative Marketing Volume 17 2021, Issue #3

An exploratory study on factors associated with consumers’ post-purchase dissonance of electric vehicles

Hamza Khraim
Innovative Marketing Volume 16 2020, Issue #4