Articles tagged with: millennials

Bank identification and perceived bank brand personality: A gender comparison

Marko van Deventer
Innovative Marketing Volume 20 2024, Issue #2

Sustainable consumption in Indonesia: Health awareness, lifestyle, and trust among Gen Z and Millennials

Thalia Agustina, Evi Susanti, Junaid Ali Saeed Rana
Environmental Economics Volume 15 2024, Issue #1

A generational study on self-referential advertising: How it affects attitude toward brands

Kavitha Venkatasubramany Iyer, Mansuri Mallika
Innovative Marketing Volume 19 2023, Issue #4

Indirect determinants of online purchase decisions: A case study of different generations in Peru

Patricia Zirena-Bejarano, Elbia Myreyle Chávez Zirena, Bernardo De La Gala Velasquez
Innovative Marketing Volume 19 2023, Issue #1

Determining the impact of brand value on the credibility of influencers over the purchase decision of millennial consumers

Patricia Zirena-Bejarano, Elbia Myreyle Chávez Zirena, Bernardo De La Gala Velasquez
Innovative Marketing Volume 18 2022, Issue #2

Effect of transformational behavior on millennial job satisfaction

Marc Valldeneu, Xavier Ferràs, Elisenda Tarrats
Problems and Perspectives in Management Volume 19 2021, Issue #3

How to convert Millennial consumers to brand evangelists through social media micro-influencers

Kanyawee Pornsrimate, Anon Khamwon
Innovative Marketing Volume 17 2021, Issue #2

Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism

A. Shivakanth Shetty, Nagendra Belavadi Venkataramaiah, Kerena Anand
Problems and Perspectives in Management Volume 17 2019, Issue #4