Articles tagged with: marketing strategies

Impact of advertising and sales promotion expenses on the sales performance of Jordanian companies: The moderating role of firm size

Mohammad Fawzi Shubita, Marwan Mansour, Mohammed W.A. Saleh, Abdalwali Lutfi, Mohamed Saad, Dua’a Shubita
Innovative Marketing Volume 20 2024, Issue #4

Life insurance companies marketing strategy in the digital world

Olena Prymostka
Insurance Markets and Companies Volume 9 2018, Issue #1

Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine

Oksana H. Penkova, Andrii O. Kharenko, Valentyna A. Lementovska, Diana M. Sokovnina, Iryna Kyryliuk
Problems and Perspectives in Management Volume 16 2018, Issue #4

Income distribution, quality differentiation and product line design

Chia-Ming Liu
Innovative Marketing Volume 13 2017, Issue #1