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Tags: marketing innovation
Articles tagged with: marketing innovation
Artificial intelligence and marketing innovation: The mediating role of organizational culture
Abdelrehim Awad
Innovative Marketing
Volume 20 2024, Issue #3
Determinants of marketing innovation among SMEs in Vietnam: a resource-based and stakeholder perspective
To Trung Thanh , Le Thanh Ha , Hoang Phuong Dung, Doan Ngoc Thang, Tran Anh Ngoc
Innovative Marketing
Volume 16 2020, Issue #4
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