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Tags: marketing communication
Articles tagged with: marketing communication
Analyzing the effect of inward- vs. outward-looking activities on student loyalty in Japanese universities
Masaki Koizumi, Takumi Kato
Innovative Marketing
Volume 20 2024, Issue #3
What causes social media users to engage and mimic virtual influencers? The role of self-congruity
Lokweetpun Suprawan, Sasipa Pojanavatee
Innovative Marketing
Volume 18 2022, Issue #4
Consumer storytelling as an element of word-of-mouth communication of nostalgic brands: evidence from Poland
Magdalena Grębosz-Krawczyk
Innovative Marketing
Volume 16 2020, Issue #3
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