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Tags: internal marketing
Articles tagged with: internal marketing
Analyzing the effect of inward- vs. outward-looking activities on student loyalty in Japanese universities
Masaki Koizumi, Takumi Kato
Innovative Marketing
Volume 20 2024, Issue #3
Exploring the impact of internal marketing practices on the commitment to “green” intellectual capital
Christina Arfara, Irene Samanta
Innovative Marketing
Volume 19 2023, Issue #2
The impact of internal marketing philosophy on a firm’s strategic orientation
Christina Arfara, Irene Samanta
Innovative Marketing
Volume 18 2022, Issue #4
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