Login
Submit Manuscript
Search ...
Search
About Us
Journals
Publishing policies
Editorial Policies
Books
JIC index
Home
Publishing policies
Tags: interactivity
Articles tagged with: interactivity
Factors affecting users’ brand awareness through social media marketing on TikTok
Cuong Nguyen, Thao Tran, Tien Nguyen
Innovative Marketing
Volume 20 2024, Issue #1
The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention
Thi Thuy An Ngo, Chi Thanh Bui, Huynh Khanh Long Chau, Nguyen Phuc Nguyen Tran
Innovative Marketing
Volume 19 2023, Issue #4
Determinants of sustainable consumption: Moderating role of pandemic fear
Evi Susanti, Layla Hana Marisa, Endri Endri
Innovative Marketing
Volume 18 2022, Issue #4
An analysis of how Fortune 500 companies respond to users replying to company tweets
Michael North, Cong Li, Jiangmeng Liu
Innovative Marketing
Volume 13 2017, Issue #4
Publishing policies
Ethical oversight
Copyright and permissions
Authorship and contributorship
Self-archiving policy
Article Processing Charges
АРС for the authors from developing countries
Subscription pricing policy for hybrid journals
Digital preservation policy
Open access and reference metadata
Reproducibility and robustness
COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.
If you continue without changing these settings, you consent to this
Read more
Accept
