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Tags: interaction
Articles tagged with: interaction
The effect of social media marketing activities dimensions on value co-creation behavior: An application of the commitment-trust theory
Nguyen Thi Huyen, Nguyen Minh Ngoc, Cao Anh Thao
Innovative Marketing
Volume 20 2024, Issue #3
Inbound marketing and customer loyalty in the tourism sector
Luis Miguel Saavedra-Azabache, Gaby Jesús Vilchez-Linares, Segundo Edwin Cieza-Mostacero
Innovative Marketing
Volume 20 2024, Issue #1
The influence of customer involvement and engagement on co-creation of services, satisfaction, and loyalty: The case of Software as a Service
Geraldine Dewarani, Yeshika Alversia
Innovative Marketing
Volume 19 2023, Issue #2
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