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Tags: integrated marketing communication
Articles tagged with: integrated marketing communication
Impact of integrated marketing communication strategies on choice of higher education institutions
Saumi Roy, Sheelan Misra
Innovative Marketing
Volume 20 2024, Issue #4
Integrated marketing communications as a tool for building strong retail chain brand loyalty: case of Lithuania
Vilma Tamulienė, Aušra Rašimaitė, Živilė Tunčikienė
Innovative Marketing
Volume 16 2020, Issue #4
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