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Tags: informativeness
Articles tagged with: informativeness
The effect of influencer advertising on the intention to buy Wardah cosmetics in Indonesia
Cheery Pur Damayanti, Dara Ninggar, Catur Sugiarto
Innovative Marketing
Volume 20 2024, Issue #1
The impact of smartphone advergames characteristics on purchasing intentions: the mediating role of game involvement
Rana K. Al-Soluiman, Abdallah Q. Bataineh, Sameer M. Al-Jabaly, Hanadi A. Salhab
Innovative Marketing
Volume 16 2020, Issue #3
A cognitive model for managing the national innovation system parameters based on international comparisons (the case of the EU countries)
Igor Khanin, Gennadiy Shevchenko, Vladimir Bilozubenko, Maxim Korneyev
Problems and Perspectives in Management
Volume 17 2019, Issue #4
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