Articles tagged with: impulse buying

Online impulse buying on TikTok platform: Evidence from Indonesia

Nur Rizqi Febriandika, Alfinna Putri Utami, Afifah Nur Millatina
Innovative Marketing Volume 19 2023, Issue #3

The influence of hedonic values and extraversion on online impulse buying: Empirical evidence from Indonesia

Arief Helmi, Yevis Marty Oesman, Umi Kaltum, Yudi Ahmad Faisal
Innovative Marketing Volume 19 2023, Issue #1

Flash sale and online impulse buying: Mediation effect of emotions

Martaleni Martaleni, Ferdian Hendrasto, Noor Hidayat, Amin Alfandy Dzikri, Ni Nyoman Kerti Yasa
Innovative Marketing Volume 18 2022, Issue #2

Impulse buying behavior among female shoppers: Exploring the effects of selected store environment elements

Vinish P., Prakash Pinto, Iqbal Thonse Hawaldar , Slima Pinto
Innovative Marketing Volume 16 2020, Issue #2