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Tags: green marketing
Articles tagged with: green marketing
The intervening role of the image of green brands in increasing green brands’ purchasing intention of personal care product
Sutisna, Elisiyah, Umalihayati, Syamsul Hidayat, Theresia Gunawan
Innovative Marketing
Volume 21 2025, Issue #2
The impact of social responsibility on the competitive advantage of small and medium-sized enterprises in Hanoi, Vietnam
The Tuan Tran, Bui Van Vien, Do Thi Tho
Problems and Perspectives in Management
Volume 23 2025, Issue #1
The influence of greenwashing perceptions on consumer purchase intentions in the Chinese fashion industry
Jiawei Yu, Yiting Yang, Hongyan Wang
Innovative Marketing
Volume 21 2025, Issue #1
The linkage between green banking practices and green loyalty: A customer perspective
Deepthi S. Pawar, Jothi Munuswamy
Banks and Bank Systems
Volume 17 2022, Issue #3
Impact of the anti-consumption lifestyle on brand attitudes via green advertising: The moderating effect of message types
Hee Jung Lee
Innovative Marketing
Volume 17 2021, Issue #2
Identification of green marketing strategies: perspective of a developing country
Maria Hayu Agustini, Sentot Suciarto Athanasius, Berta Bekti Retnawati
Innovative Marketing
Volume 15 2019, Issue #4
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