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Tags: fashion industry
Articles tagged with: fashion industry
The influence of greenwashing perceptions on consumer purchase intentions in the Chinese fashion industry
Jiawei Yu, Yiting Yang, Hongyan Wang
Innovative Marketing
Volume 21 2025, Issue #1
Inhibitors of social media as an innovative tool for advertising and marketing communication: evidence from SMES in a developing country
John Amoah, Abdul Bashiru Jibril
Innovative Marketing
Volume 16 2020, Issue #4
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