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Tags: electronic word of mouth
Articles tagged with: electronic word of mouth
The effect of social media marketing activities dimensions on value co-creation behavior: An application of the commitment-trust theory
Nguyen Thi Huyen, Nguyen Minh Ngoc, Cao Anh Thao
Innovative Marketing
Volume 20 2024, Issue #3
The impact of consumer-based brand equity on consumer attitude and intention towards electronic word-of-mouth: An empirical study on luxury brands in Saudi Arabia
Nada Saleh Badawi, Amani Ahmed Basif
Innovative Marketing
Volume 19 2023, Issue #3
E-WOM and consumers’ purchase intention: An empirical study on Facebook
Shafig Al-Haddad, Abdel-Aziz Ahmad Sharabati, Lana Harb, Aarab Husni, Maisam Abdelfattah
Innovative Marketing
Volume 18 2022, Issue #3
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