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Tags: e-WOM
Articles tagged with: e-WOM
E-WOM across digital channels: A comparison of e-commerce and social media impact on consumer purchase intentions
Mohammad Rishad Faridi, Azam Malik, Noor Alam Khan, Asif Iqbal, Sania Khan
Innovative Marketing
Volume 20 2024, Issue #4
Factors affecting users’ brand awareness through social media marketing on TikTok
Cuong Nguyen, Thao Tran, Tien Nguyen
Innovative Marketing
Volume 20 2024, Issue #1
Co-creation experience in Indonesian mobile commerce: A self-determination theory perspective
Muhammad Iqbal Firdaus, Cynthia A. Utama, Gita Gayatri, Whony Rofianto
Innovative Marketing
Volume 19 2023, Issue #3
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