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Tags: customer behavior
Articles tagged with: customer behavior
The influence of social media marketing on brand loyalty and intention to use among young Vietnamese consumers of digital banking
Nguyen Minh Sang
Innovative Marketing
Volume 19 2023, Issue #4
Factors affecting Gen Z’s intention to use QR Pay in Vietnam after Covid-19
Nguyen Minh Sang
Innovative Marketing
Volume 19 2023, Issue #3
Systematic review of omni-channel banking and preview of upcoming developments in Germany
Michael Menrad
Innovative Marketing
Volume 16 2020, Issue #2
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