Articles tagged with: credibility

Navigating influence: Unraveling the impact of micro-influencer attributes on consumer choices in the Chinese social media

Jimin Hu, Shafie Sidek, Azmawani Abd Rahman, Raja Nerina Raja Yusof
Innovative Marketing Volume 20 2024, Issue #2

The effect of influencer advertising on the intention to buy Wardah cosmetics in Indonesia

Cheery Pur Damayanti, Dara Ninggar, Catur Sugiarto
Innovative Marketing Volume 20 2024, Issue #1

Perceived trust: Do all of its dimensions matter for insurance inclusion?

Archillies Kiwanuka, Athenia Bongani Sibindi
Insurance Markets and Companies Volume 13 2022, Issue #1

Owner endorsement of brands and consumer buying intentions

N V Sriranga Prasad, Habeeb Ur Rahiman, Nishad Nawaz, Vijayakumar Gajenderan
Innovative Marketing Volume 18 2022, Issue #2

The impact of smartphone advergames characteristics on purchasing intentions: the mediating role of game involvement

Rana K. Al-Soluiman, Abdallah Q. Bataineh, Sameer M. Al-Jabaly, Hanadi A. Salhab
Innovative Marketing Volume 16 2020, Issue #3