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Tags: consumer engagement
Articles tagged with: consumer engagement
Impact of Instagram visual content on eWOM for Sharia hotels in Indonesia
Azhar Alam, Annisa Sherly Rusiana, Estina Rahmawati, Isman
Innovative Marketing
Volume 20 2024, Issue #4
Impact of meme marketing on consumer purchase intention: Examining the mediating role of consumer engagement
Navrang Rathi, Pooja Jain
Innovative Marketing
Volume 20 2024, Issue #1
Consumer engagement in the conditions of business digitization: A case study of the hotel industry in Ukraine
Margaryta Boiko, Mariia Kulyk, Svitlana Bondar, Liudmyla Romanchuk, Tetiana Lositska
Problems and Perspectives in Management
Volume 21 2023, Issue #3
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