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Tags: consumer attitude
Articles tagged with: consumer attitude
Online fashion consumerism among women: The interplay of digital experiences and decision-making – a mediated moderated analysis
Madhura K., Niyaz Panakaje, S. M. Riha Parvin, Shakira Irfana, Mural Henrita Cutinha, Yatheen A, Rovina Sharon Soans
Innovative Marketing
Volume 20 2024, Issue #4
The impact of consumer-based brand equity on consumer attitude and intention towards electronic word-of-mouth: An empirical study on luxury brands in Saudi Arabia
Nada Saleh Badawi, Amani Ahmed Basif
Innovative Marketing
Volume 19 2023, Issue #3
Indirect determinants of online purchase decisions: A case study of different generations in Peru
Patricia Zirena-Bejarano, Elbia Myreyle Chávez Zirena, Bernardo De La Gala Velasquez
Innovative Marketing
Volume 19 2023, Issue #1
Sustainable initiatives in the food industry: Role of businesses and regulators
Geoffrey Tanakinjal, Alesia Gugkang, Haji Rithuan
Innovative Marketing
Volume 17 2021, Issue #4
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