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Tags: brand trust
Articles tagged with: brand trust
Assessing the influence of green marketing on consumers’ word-of-mouth through the mediating effect of brand equity dimensions
Bassel Maaliky, Mazen Massoud, Radwan Choughari
Innovative Marketing
Volume 21 2025, Issue #2
Brand extension strategies and customer loyalty: Empirical evidence from fast-moving consumer goods companies
Banji Rildwan Olaleye, Tsediso Joseph Sekhampu, Joseph Nembo Lekunze, Ntseliseng Khumalo
Innovative Marketing
Volume 21 2025, Issue #1
The effect of social media marketing activities dimensions on value co-creation behavior: An application of the commitment-trust theory
Nguyen Thi Huyen, Nguyen Minh Ngoc, Cao Anh Thao
Innovative Marketing
Volume 20 2024, Issue #3
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