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Tags: brand personality
Articles tagged with: brand personality
Bank identification and perceived bank brand personality: A gender comparison
Marko van Deventer
Innovative Marketing
Volume 20 2024, Issue #2
Factors affecting brand preference in passenger car buying in Nepal
Bharat Rai, Ganesh Bhattarai
Innovative Marketing
Volume 20 2024, Issue #1
Design and validation of the Brand Personality Scale in Tourist Destinations
Jose Joel Cruz-Tarrillo, Karla Liliana Haro-Zea, Edison Effer Apaza Tarqui, Josue Turpo-Chaparro
Innovative Marketing
Volume 18 2022, Issue #2
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