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Tags: brand management
Articles tagged with: brand management
Where does product attachment come from? The effects of sight, hearing, and smell in the automobile market
Takumi Kato
Innovative Marketing
Volume 19 2023, Issue #4
Brand loyalty towards online accommodation booking platforms
Christo Bisschoff, Wehmeyer Joubert
Innovative Marketing
Volume 16 2020, Issue #2
Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism
A. Shivakanth Shetty, Nagendra Belavadi Venkataramaiah, Kerena Anand
Problems and Perspectives in Management
Volume 17 2019, Issue #4
Management of visual communications in insurance companies (on the example of using icons in logos)
Viktor Trynchuk
Problems and Perspectives in Management
Volume 15 2017, Issue #2 (cont. 2)
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