Articles tagged with: brand love

Factors influencing brand love: A case study of Apple in Saudi Arabia

Fethi Klabi, Abdulrahim Meshari
Innovative Marketing Volume 19 2023, Issue #3

How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers

Long Kim, Thanapa Chouykaew, Siwarit Pongsakornrungsilp, Teerasak Jindabot, Sangwon Lee
Innovative Marketing Volume 19 2023, Issue #1

Switching intention and switching behavior of adults in the non-life insurance sector: Mediating role of brand love

Arun Kumar N., Girish S., Suresha B., Mahesh E.
Insurance Markets and Companies Volume 14 2023, Issue #1

A study of brand fidelity: Its contribution and impact on the Saudi market

Mohammad Rishad Faridi, Mohammad Naushad
Innovative Marketing Volume 17 2021, Issue #4

Antecedents and consequences of customer engagement: A case study of Saudi airline industry

Hawazen Alamoudi, Majed Alharthi
Innovative Marketing Volume 17 2021, Issue #3

How to convert Millennial consumers to brand evangelists through social media micro-influencers

Kanyawee Pornsrimate, Anon Khamwon
Innovative Marketing Volume 17 2021, Issue #2