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Tags: brand equity
Articles tagged with: brand equity
Analyzing the impact of viral marketing on brand equity dimensions in Egypt’s home appliances sector: A customer and legal perspective
Abdelrehim Awad, Ahmed Moustafa Aldabousi
Innovative Marketing
Volume 20 2024, Issue #4
Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry
Wong Chee Hoo, Chai Yi Xin, Visal Moosa
Innovative Marketing
Volume 20 2024, Issue #1
The impact of consumer-based brand equity on consumer attitude and intention towards electronic word-of-mouth: An empirical study on luxury brands in Saudi Arabia
Nada Saleh Badawi, Amani Ahmed Basif
Innovative Marketing
Volume 19 2023, Issue #3
Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism
A. Shivakanth Shetty, Nagendra Belavadi Venkataramaiah, Kerena Anand
Problems and Perspectives in Management
Volume 17 2019, Issue #4
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