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Tags: brand commitment
Articles tagged with: brand commitment
The effect of social media marketing activities dimensions on value co-creation behavior: An application of the commitment-trust theory
Nguyen Thi Huyen, Nguyen Minh Ngoc, Cao Anh Thao
Innovative Marketing
Volume 20 2024, Issue #3
A study of brand fidelity: Its contribution and impact on the Saudi market
Mohammad Rishad Faridi, Mohammad Naushad
Innovative Marketing
Volume 17 2021, Issue #4
Commitment: a ‘contagious’ feeling between employees and customers in banking sector
Bilal Bourkha, Younes Belfellah, Victor Nasser Harkat
Geopolitics under Globalization
Volume 1 2017, Issue #2
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